Another beautiful project I worked on alongside the Harridan team was their Book of Elixirs—a witchy cocktail recipe book with signature cocktails using Harridan Vodka.
The cover was thoughfully designed, all the borders and textures are custom digital illustrations heavily inspired by the golden age of Art Deco and the intricate patterns and ornamentals that were used. The illustrations of the cocktails are inspired by antique blockprints and illuminated scripts. The layouts and typography for the book are inspired by antique tarot cards, and occult magic scriptures. All of these elements came together beautifully to create a compendium of magical cocktails.
“To announce the digital launch of our Book of Elixirs (see “Witching Hour” on our website for cocktail recipes), we are inviting you all to be part of writing its next chapter with a cocktail recipe contest.
Our three favorite vodka cocktail recipes as decided by the Harridan team will be illustrated and included in our online recipe book, as well as eventually featured in an upcoming print version.”
— Bridgette Taylor, harridan.com
We included these illustrations in the online Harridan Shop, and they have also been used extensively across the Harridan Vodka Instagram page. As with every other piece I've designed for Harridan Vodka, these become essential brand markers and set the tone for all brand materials to come.
Cheers to the Spirit of Defiance!
