Midsummer Reserve

In celebration of Midsummer, Harridan launched a special limited-edition box set complete with smudge stick, potion bottle, crystals and spell candles. I had the fortune of designing and illustrating the label, box design and custom illustrations for the booklet.

Midsommar Magic

The label design and box were inspired by all things summer; light, florals, herbs, branches, moon phases and protection runes. We kept the design simple and elegant, using black ink illustrations over cream colored luxe textured paper. Additionally, we created custom illustrations to use throughout social media and the Midsummer Zine.

I’m a huge fan of all things occult, witchy, and esoteric. This limited edition Midsummer Reserve box set was so much fun to work on! The Harridan Vodka team always gives amazing direction and so much space to dream big and let the creativity flow.